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Riva

ANNIVERSARY

Client: Riva Acciaio
Location: Superstudio - Milan
Format: The Cube

CONCEPT

Emotions are moments to share; the moment of sculpturing steel appears on screen giving an unforgettable experience to the 1000 quests present in the hall. To celebrate the anniversary of the day when steel was first cast at Riva Acciaio, ONE THOUSAND™ DANCE gave a touch of suspension: suspended in the air, our Cube descended on stage grabbed by the force of gravity to incorporate the dancer placed under it. As soon as the lights of the video projectors turned on smoke, simulated melting steel and fire explosions instantly turned the atmosphere hot… and magnetic!

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