Porsche Taycan
LAUNCH EVENT
Client: Porsche
Location: Kerakoll Greenlab
Format: Interactive Touch - Video Mapping
VIRTUAL EXPERIENCE
An interactive video mapping show exclusively for the launch of Taycan revolutionizing the idea of remote entertainment.
SOUL ELECTRIFIED
The revolution in the Porsche way of thinking translates into a novelty also from a spectacular point of view. For the first fully electric Porsche ONE THOUSAND™ has staged a new technological solution by bringing its show-entertainment proposal to a higher level. The entire private event behind closed doors was hosted by the Kerakoll Greenlab laboratory, whose dynamic and revolutionary structure helped to enhance the concept of technology and sustainability.
INTERACTIVE TECHNOLOGY
The combination of video mapping on the floor and live performance is completely interactive thanks to the special sensor that tracks the position coordinates of bodies in space. A new content management software has been added that allows us to generate responsive graphics in real time activated by the movement of performers in space.
LIVE STREAMING
The entire show was filmed and then streamed on a platform dedicated to Porsche customers. This new remote experience makes it so that you can enjoy the event from home in complete safety, putting sustainable innovation in the spotlight, a concept shared by ONE THOUSAND™ and Porsche.
