CONCEPT

Lancôme presented the fragrance of the future to the press on the top floor of the tallest skyscraper in Italy, the Allianz Tower. ONE THOUSAND™ wanted to give a unique moment, a magical sensation to the guests. The protagonist of the evening is our Cube. On its almost invisible screens particular and suggestive video projections followed one after the other, merging with the movements of the dancer inside, almost unleashing the essence of the fragrance.