CONCEPT

A powerful and spectacular visual show entirely designed by ONE THOUSAND™ DANCE on the occasion of the event of the launch of the new Lamborghini SUV. A moment of electrifying entertainment, even more exciting thanks to the dynamic entrance of the new Urus. Interactive images and rays of light described and exalted the themes and styles of the driving experience of Urus, all this in a growing climax of emotions and curiosity that turned this event even more of an impact and memorable.